Thomas Pink shocks us at London Collections: Men with a group of smartly dressed models, sporting suit jackets, button ups and ties…in their underwear! A very direct way of showing us that they really are focused on their shirt game, which does happen to be rather dapper for SS17. Models dangled from chairs placed up on a walls, a-la-Annie Lebowitz Vogue inspired.

LONDON, ENGLAND - JUNE 11: A model poses as part of the Thomas Pink Spring/Summer 2017 Collection during London Collections Men at ICA on June 11, 2016 in London, England. On Saturday 11 June 2016, modern British shirt maker Thomas Pink - part of the Moet Hennessy Louis Vuitton group - showcased the best of its Spring/Summer '17 Business Range, to reinforce the brand's commitment to providing men with immaculately cut and finished formal shirting, five days a week. (Photo by Ian Gavan/Getty Images for Thomas Pink)

Each shirt is focused on tailoring and detail, and comes in various cuts: Classic, Slim, Super Slim and Athletic fits and in addition, the brand also offers tailoring, separates, knitwear and accessories (and boxer shorts, as we now know).

The models also had some pink knee high stock socks, alluding to the brand name Thomas Pink, reminding us time and time again that pink is not just for the ladies.

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Posted by Lori Zaino and photos from Thomas Pink Press Office by Ian Gavan.

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