One of the particularities of Evan Menswear is that apparently also women love to wear it, and perhaps it is true that today more and more collections offer androgynous design and concepts. However,with EVAN it is probably the beautiful fabrics and materials and the stylish looks which also attract the fairer sex. Hey, who wouldn’t want to wear a Jesus Christ printed perforated T-shirt/Sweater, the great man himself appearing under perforations shimmering in the back ground – we are talking about some seriously cool items here. This Christ image was a recurring theme in the interesting collection with as a slogan ‘Jesus saves the youth’ and when we may believe the show write-up this statement is meant to be controversial by design so as to indicate a form of youthful rebelliousness. It didn’t come across as such fortunately to BDMOTP as the images and the design were quite beautiful actually. Because beauty always speaks louder than words meant to provoke – thank god.
This latter old fashion wisdom was also evident elsehwere in the collection in that it struck nicely the perfect tone of which is an ancient principle in fashion design: the use of no more than three colors in one collection, so as to create the ambiance of continuity and signature in the line. In this case, the colors are ochre, burgundy, and of course what is otherwise also called the fourth spectrum – anything between black and white. The use of the three colors will give the sign of exclusivity to any specific collection, and I am sure that Dutch designer Evana Kuik (24) had picked up on this old rule at the well-known Willem de Kooning fashion academy in Rotterdam (this is shockingly only her second collection shown at fashion week, the first being last February).
The Evan logo itself was used as a much enlarged print across the collection with the logo face appearing large in different and unexpected parts on sleeves, backs, and everywhere else but bottoms, and in the same looming size as the face of the Christ – another provocation. Is it true that youth always likes to provoke the values of previous generations? BDMOTP leaves that as a rhetorical question for the reader, but in any case this collection had some serious beauty and style to it. We loved the black print on a white Forever Young T-shirt for instance, an instant classic – where can I buy this, it is summer, and it is perfect for the club or the lounge.
The ambiance of the runway show was much enhanced because of a wild interplay of the presence of a real-live Amsterdam VJ mixing the works with the classical sounds of two classical musicians also present and dressed in Bowler costume: one cellist and one violinist. The three together managed to put on quite a musical performance, which was somewhere on the wide spectrum between jazz, classic, and grunge, well, a combination of those things but definitely much adding to the meaning of what was being showed on the runway. Evana Kuik’s vision statement that fashion is much more than just clothes and that it tells a story had definitely something to do with it.
Young, sporty, androgynous, controversial, beautiful, and stylish are the epithets that BDMOTP would like to leave you with for this very special collection.



















Posted by Sandro Joo and photos by Paloma Canseco.

















































































































