Let there be pink. In a unique environment in the center of London, we are granted access into the presentation of the brand new collection of the master of shirt design, Thomas Pink.

Establishing an on-going dialog between tradition and innovation, an incredible set up design left us all in awe, as it was made completely out of paper and Technical Fibre Products. From a 30 foot ornamented long bar up to lamps, paintings, flowers and vases and even the most impressive martini “glasses”, everything was manufactured and designed to the finest detail by James Cropper. All with one clear purpose, to create a blank canvas in which all the guests could leave their opinions about the collection using bright pink pens.

To the rhythm of The Clash and Rolling Stones, we are pleased to discover that the well-known brand has decided to go far beyond cotton and twill shirts broadening to a complete look with more outerwear, tailoring and knitwear, including checks and herringbone patterns.

Inspiration comes from the classic tailored style of Sir Michael Caine in “Get Carter” and that great British sport that is rugby, represented in this event by former player Thom Evans, who lined up with the rest of the models.  We are able to distinguish some urban influences like the usage of Dr. Martens loafers, which, along with the rest of garments, creates a “daringly bold and eclectic in style” collection.

Along with the classic range of shirts, now available in a more autumnal palette including raspberry, amber, mustard and hues of green, we spot some very delicate but wearable knitwear in cashmere, wool and merino, as well as travel suits made of wool and mohair, perfect for every occasion.

Last but not least, some of the best next season’s pieces form the capsule collection inspired by Alfred Hitchcock, which covers a very mysterious palette such as teal, magenta, indigo and purple.

Beyond shadow of a doubt, it is a magnificent collection that would enlighten next winter with one major motto: any color as long as it is pink.

Post and photos by Paloma Canseco.