We were not familiar with White Mountaineering so we like to introduce the brand by a quote from a recent interview with a fashion magazine by White Mountaineering designer Yosuke Aizawa from Japan which will tell you a lot about what you need to know in order to get this brand:

“I like to snowboard and when I snowboard I want to look good.”

Indeed White Mountaineering can be said to be making what is called ‘technical outerwear’ and the designer’s roots in loving outerwear and outdoor street wear comes part from growing up in the city while always going camping and exploring outdoors, which when you combine the two comes to stand for urban outdoor street wear, especially when you also must know that White Mountaineering by now is pretty famous for its collaboration with Adidas in making some super cool designer sports shoes these days (only three pairs per collection exists and each pair holds the name White Mountaineering & Adidas together in the logo).

As we mentioned earlier during Paris FW, those type of sporty super cool street designer shoes-slash-sneakers are one of the hottest items on the man’s fashion market of the young and the hip today, and the models on the runway at the Palais de Tokyo here in Paris are wearing the latest items in this genre of collection as proof (although not the Adidas ones).

Thus the brief press release AW16/17 calls the White Mountaineering collection urban outdoor work wear which in a way is a contradiction in terms as to the word ‘urban’ because the models are parading all types of lumber jackets, wood logger coats, and Cherokee pattern inspired parkas, sweaters, and blanket-capes, even hoodies, which is a rather new twist on what the urban dictionary would purport to hold dear as to what is outdoor style or fashion.

But perhaps that we should look it in this way, that when you take all those outdoorsy motifs, designs, and patterns from the mountains, the rivers, and the lakes, and you put them on a local skateboard gang, then you will have created a new urban style, a new urban wave:  Folks, in one sentence, White Mountaineering is Shaun White coming down from the ski slopes and the mountains and turning into Danny Way, street style and all, on super cool Adidas Hip Hop White Mountaineering footwear.

So come on now, you skaters and other young urban pioneers and explorers – you are too sexy, too sexy for your sweater, and too sexy for your sporty shoes …

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted by Sandro and photos by Monika Majewska.