The BDMOTP team arrived in Vienna, Austria, ready and raring to go for MQ Vienna Fashion Week. The first show that we saw was SS14 collection by Pitour, which only had a few pieces of menswear, but they were very appropriate for Spring and Summer. The colors and fabrics were both very fitting, as cottons and linens dominated the menswear looks, in the colors white, khaki and a bright, pale green. The Pitour designs are very conceptual and architectural, with bold details.

After the runway show, we were able to chat a little with Pitour´s designer, Maria Oberfrank. She explained to us that the line was inspired by the elements of summer: the sunshine, the airy breeze, and the colors that complement. This is why she uses a lot of light cottons, linens and even silks.  She also noted that she typically uses natural Austrian fabrics, and believes in supporting local markets and suppliers.  So it should be no surprise that she is also one of the early organizers of MQ Vienna Fashion Week.

The Pitour line is currently available in select cities Europe.

BDMOTP favorite: white linen pants with leatherette stripe

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted by Lori Zaino