Eco-friendly and stylish come to mind when thinking of Whitney Linen Inc.’s menswear collection. Toronto-based designers, Whitney Westwood and Franciska Veress, import the raw linen from Lithuania  and design  the line in Canada.  

Whitney Westwood explains , “My love of timeless elegant things started when I was a child. My parents brought the first Hermes store to Toronto and ran it for 15 years.  I grew up with Hermes, so to speak, and absorbed its style, colour and line.  I have spent much time in Europe and have watched elegant men and women, dressed in linen, walking the cobbled streets of France and Italy, looking so chic.  The more worn linen looks, the better it looks. I want to introduce the comfort and confidence of this image to North Americans.”

The benefits of wearing linen are it’s ability to keep the body cool, it’s durability and it’s green appeal.
Having linen is a definite must for any man’s wardrobe.