For Argentines from the metropolis of Buenos Aires, Punta del Este in Uruguay is the ultimate summer destination. Punta and surrounding towns have fine sand beaches, highly rated restaurants, and an epic party scene that makes it an international destination for the most stylish jetsetters.
Although the city of Punta del Este used to be one of the swankiest places along the Uruguayan coastline, the wealthy and fashionable have since moved a bit more far afield. Jose Ignacio, which is about an hour drive from the center of Punta, is a small, but exclusive beach town that feels like a never ending fashion spread.
At Jose Ignacio beach, South Americans strut their stuff, swim in the breaking waves, and drink white wine sangria along the coast. It’s imperative that you embody the laid back cool of the seaside town.
For some local swimwear, check out Uruguayan body wear designer Molto Giusti, who produces a small line of swimwear and skivvies for the modern Uruguayan man. With the European feel of Jose Ignacio, you’ll fit right in with their smaller than average swim trunks.
You’ve got to keep it simple on this beach, so limit your style choices to a bright bathing suit and a killer set of aviators. Of course, the best shops in town sell both.
Check out Mutate for a small selection of luxurious men’s clothes and accessories mixed with carefully curated vintage goods. Think Mad Men at the beach. If you’re more into the laid back surfer look, pop into La Isla for a mix of local and international surf brands that will make you the look like you belong on that board.
Paraguay 990, Montevideo
Los Cisnes, José Ignacio
La Isla
Saiz Martinez y Los Bigua, José Ignacio
(598) 486-2557
Posted by: Rachel
