It seems that Tokyo’s bi-annual fashion week has a new sponsor instead of the traditional Mercedes-Benz. This year, Amazon Fashion Week Tokyo is showcasing Japan’s most talented designers. While there isn’t nearly as much menswear as womenswear, SS17 did have a few key designers when it comes to the gentlemen.
Jun Hashimoto considers his brand to be classical Japanese fashion. But what exactly is that? The SS17 collection has its roots in the beautiful Italian tailoring but then offers a more traditional Japanese aesthetic, which consists of a comfortable, practical garments, designed with both appearance and functionality in mind.
The Jun Hashimoto SS17 presentation didn’t consist of live models or a catwalk, instead, a photo presentation of all the coming looks as designs. Indeed, the looks were sharp and practical, for a man looking to be clean cut and ready to go at any moment. We appreciated the slight artistic touch of the photo presentation as well, using silhouettes and editing to create some unique angles.
Posted by Lori Zaino and photos from the Amazon Tokyo Fashion Week Official Website.
