The style of Caruso is very precious, very sartorial – and only the best of men go clothed in it – because you need a certain degree of appreciation of what means elegance, tradition, and style in men’s clothing before you will discover it. Where does this come from we may ask, that a real gentleman is suited for Caruso and Caruso suited for real gentlemen? Is there something in the motto of the tailoring house ‘In Menswear do as the Italians do’ perhaps that would lead us to this conclusion?
Well of course there is the Italian part, because indeed Caruso has the grand Italian tradition of the small family tailoring and clothing manufacturing business which started somewhere on the Italian country side (in this case near Parma) many years ago (in this case 1958) who then made it through relentless competition to the top of the industry by offering superior quality clothing manufacturing to its customers in grand cosmopolitan centers like Milan or New York. Today Caruso has 600 employees and the brand is recognized worldwide.
But there is more, and this may very well be the secret to the success in that today Caruso is so highly regarded with men who truly like to go in excellent traditional Italian style, in an excellent most perfect Italian fit, and with a most outstanding tailoring manufacturer as far as quality is concerned, because Caruso before it was a brand used to make clothes not for customers but for high quality retailers. And THIS is precisely the difference with other brands, because the brand Caruso before it came on its own (it is now listed on the stock market and has investors from around the world and specifically from China) tailored not just for individuals but mostly for large well-to-do and well-known international luxury goods companies – which inevitably meant a grand variety of assignments, not just in one style, but in many styles, which undoubtedly must have given the competitive edge and economies of scale over houses which only tailored to their own (style).
This unique experience is what BDMOTP thinks makes Caruso so unique and so universally acceptable for men who seek class in clothing, because when being shown around the premises on Day II in Milan FW for the new collections all traditional menswear classics appeared, including a large selection of capes for men, waistcoats, and even that ultimo retro classic – the stove-pipe pair of trousers. There is something magic about a collection which seems so natural in style & class and it must have been all that accumulated experience over the years of working for the best of the best companies around the world in various assignments which has made Caruso special as a brand.
There is a great attention to detail and a great love for clothing and tailoring in the work of all collections, while maintaining that impeccable Italian fit for men at all times. Or, to put it in the words of executive director Umberto Angeloni:
“A Caruso suit exudes neither ostentation nor trendiness; it reflects man’s current body (athletic lean) while maintaining comfort in the cut.”
Posted by Sandro Joo and photos by Paloma Canseco.
