Philipp Plein always goes above and beyond to make sure his runway shows truly embody the inspiration of the coming collections. Upon arrival in Milan I checked out the invitation, which had a picture of a shark and the phrase “Bite Me” on it. I knew this was going to be good!

The venue was a large swimming pool (which, having lived in cities like New York and Madrid, I fully understand that finding a pool that large in a big city is no easy feat), decorated with sharks and the Philipp Plein logo. Everyone was excited to see what was to come.

The show began with syncronized swimmers performing, followed by rapper Theophilus London, who rapped while a jet ski drove him around the pool, and a big finish of acrobatic jet ski performers. Oh, and a fashion show with beautiful men sporting clothes too.

Let me just say, the theatrics of the event in no way shape or form took away from or overtook the clothing. They seemed to simply enhance it. Philipp himself explains that “water represents energy and power, this is why the man I imagined favors marine details and prints. He is a modern captain, a water world captain.” Was the event amazing? Yes, it was, but the clothes are what really drove it along.

The collection was large and featured a number of different styles and options. The blazers were fantastic, especially the detailing on them. There was a denim blazer, a red blazer and a black one with sequins that stood out to me. Bomber jackets were also cool and edgy. Ripped white jeans added a little grunge to the otherwise flashy and studded clothing. Plein also added a bit of whim with printing the embelm, for the collection, the shark on some of the garments.

After the show, the after party was epic, and completely fufilled my high expections. Philipp Plein never holds back, and that is reflected in his fun and glamorous designs.

Posted by Lori Zaino and photos by Paloma Canseco.