100 % spanish. That´s just one unique aspect of the Patch Textiles Ltd. boutique, located in Madrid, Spain. I stopped in one Friday afternoon, anxious to check it out after seeing their special shopping bags around the city.
Patch did not disappoint. I walked in and was warmly greeted by a salesperson. I then asked to speak with the manager and Javier came out with another warm greeting and began explaining the concept of the store to me.
First and foremost this store is Spanish, as I mentioned earlier. All their fabrics are made in Spain, all the sewing, dyeing, every single thing in this store is created within the country of Spain. This is a welcomed change from everything being made in Asia. They create all their own silhouettes and colors, for example, they’ve created 84 different shades of blue for their shirts and trousers since they’ve opened in 2010.
At Patch, they try to make you feel at home. The Patch team writes special messages out on chalkboards so their customers can feel these extra personal touches. Their motto is actually ¨we prefer to help than sell¨. Fit and a happy customer are very important to the Patch team and they try hard to spend time with each customer, helping them find the perfect item. Included in every purchase is free alterating. The customer can try on any pant or shirt in the store, and have it tailored to fit their needs.
Here at Patch they know exactly what customer they are creating for. Although their age range is from 13-70, they don´t sell a single t-shirt here, a suit, nor a blue jean. They know what their customers want, and this would be collared shirts, trousers made of cotton, khaki and corduroy, blazers, 100% cashmere sweaters, pajamas, socks, underwear, scarves, shoes and backpacks. In fact, their corduroy trouser is already flying off the racks, a fall necessity!

Try a stretch corduroy pant this fall. The two blues you see are custom made for this season here at Patch.
The clothes at Patch are basic but interesting. They have several double sided scarf options which were fun and would add some detail to a basic outfit. Several of the oxford shirts have different plaid patterns, and you can even get your self a pair of plaid pajamas or a plaid nightshirt, which the Patch team created for business men who travel and need a smaller option than pajamas for sleeping! Plaid is considered a staple item here at Patch-each season, even in spring/summer, they have different patterns and colors of plaid.
There are two Patch locations in Madrid, one in Barrio Salamanca and the other in the Alonso Martinez area. Make sure to stop in!
Posted by Lori Zaino
Photos by Yulia Gromova


























