Loft 604 is a Toronto- based boutique created by owner Willie Fung. The shop was inspired by the idea of a European lifestyle. Living in Europe, I understand why one would want to bring that relaxed vibe over to North America. The boutique embodies that European chic, yet chilled- out ambiance. However, each and every item they carry is designed right there in Toronto.

Don´t fret if you don´t live in Canada-their products are also sold throughout the US and Bahamas at various locations. You can even shop online as well. Price points range from about 100-400 USD depending on the item.

The clothes are stylish and detailed, with a lot of knitwear and cashmere. The fabrics are luxurious and aim to give off that relaxed, European feel. Another reason to love Loft 604 is because they focus on using sustainable fabrics. Trendy, classic, wearable AND earth- conscious make for the perfect combination.

Pay a visit to the Loft 604 website, or follow them on Facebook or Twitter. There you can find contact information, shop online, view the lookbook and check store locations and hours.

Images from the boutique´s Facebook page.

Posted By: Lori