Buenos Aires is sometimes said to be the Paris of South America and with good reason. The city takes on a European vibe, much different than its southern hemisphere counterparts, and whose inhabitants look for fashion which is hip, trendy and tailor fit. Although the city is large with many distinctive neighborhoods, look no further than the cobblestone streets of Palermo SoHo when hoping to mingle with the fashion-forward.
Aptly named for its similarities to the famous SoHo (South of Houston Street) in New York City, the streets are filled with an assortment of options ranging from upscale boutiques to national brand retailers. The atmosphere overall is quaint and bustling young fashionistas shop eagerly to find the hottest locally-designed and brand label fashions while stopping for coffee or lunch at one of the many outdoor cafes.
If you’re feeling overwhelmed with where to begin, however, here are a few highlighted local boutiques that will have you dressing like a porteño in no time!
Felix
Gurruchaga 1670 (El Salvador y Honduras)
4832-2994
This go-to boutique outfits some of the most fashion-minded and trend men of Buenos Aires. With collections ranging from graphic T-shirts to tartan and velvet sport jackets, the brick-walled interior of this popular boutique is sure to have you dressing with the best of them. So try on a pair of skinny trousers, grab a fitted blazer or pop on a pair of vintage sneakers before heading out to the coolest spots of the Buenos Aires nightlife.
El Burgués
Gurruchaga 1743 (Costa Rica y El Salvador)
4834-6880
If you’re looking for a bit more uptown style, look no further than El Burgués, Weather you’re on your way to high tea, or heading to the polo club, this designer collection dresses to impress. If the interior’s wall-mounted deer head or grand piano does not shock you, the prices might. Although a bit steep, the quality at this hot spot is there to match, as well as the attentive and friendly staff who are happy to assist. If footwear is more your vice, be sure to check out their incredible collection with everything from wingtips to handcrafted leather boots. Or stop by the new branch location focused sole-ly on footwear right down the street at Gurruchaga1638.
Photo: www.blackbookmag.com
 Garcon Garcia
Honduras 4702 (Malabia)
4831-6297
European trends are all the rage here in Buenos Aires, and that is no exception for this Argentine label. Clean and simple looks make the fashion timeless, yet infused with lots of the current trends of men’s nautical striping, colorful swim trunks and tailor fit v-neck T’s. So if you’re off to a traditional Argentine asado or heading out on the riverboats with friends, pick up a your preppy silhouettes and accessories at one of their two Palermo SoHo locations.
Photo: Garcon Garcia Spring 2012 Lookbook
BolivaÂ
Gurruchaga 1581 (Nicaragua)
4832-6284
If you’re searching for a downtown look, head to this wooded, funky space for owner-designed, local fashions. Each has a personal, handcrafted touch that will allow you to fit in while still standing out With its simple style, but pops of unique color and pattern, the style ranges from V-neck sweaters to zip-up sweatshirts and distressed, contemporary button-downs. So slip on their staple, modern military jacket with a pair of lace up boots and head out the door feeling like a porteño!
Posted By: Rachel M.G.
