The Plein empire continues to grow with the launch of activewear line Plein Sport at Milano Fashion Week. The activewear collection is a first for the designer, who explained that he wanted to fill a void in the market where there seemed to be no real luxury activewear.

The runway launched off with some serious athletes performing gymnastics and jumps in an obstacle course. After models walked the catwalk, they followed up by “training” in a gym filled with treadmills, a boxing ring, even a breakdance area. Paris Hilton sat front row and as usual, the show was the event of the season.

 

 

 

 

 

 

 

 

 

 

It’s clear that Plein Sport will appeal to all types of athletes, fitness buffs and most likely the general public at large. In a world where activewear is slowly but surely becoming leisure and casualwear (you can thank the USA for that—where would we be without women wearing yoga pants when running errands?), the line is genius. Engineered so that it’s comfortable and anti-sweat, the breathable and flexible garments are practical for the gym, the court and the ring. And the grocery store. Perhaps also the gas station. You get the gist.

Featuring hoodies, leggings, puffy vests and jackets, mesh shorts and more, the collection is typical Plein style, bedazzled with gold and silver shiny fabrics and vibrant, reflective colors.

The line is ideal for the modern man and woman, with several unisex garments and practical details like sleeve pockets for cell phones and trendy, urban sneakers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Words by Lori Zaino and photos from Plein Sport.