Acne studios indeed is well known for its highly stylized precision and accuracy, and this time around with creative director Jonny Johansson in charge it proved no different: Summers in Sweden are apparently empty and often rainy and seeking shelter one would need a tent or some waterproof cloth which is easily foldable and practical, so there we have the main inspiration for this deliciously provocative summer collection – Nordic minimalism bordering on the scandalous. Wear your tent as a parka or a poncho over your head before taking naked to the lake or the open air sauna – but aye, you are still going to need your rubberized guru slippers to walk over there. And probably a towel. Cap this off with a nice baseball hat against the sun and let your hair flow freely over your shoulders. Smell the good old scent of birch wood perhaps and take a dip. Then drape your poncho or parka back over your body and slip into something comfortable resembling old tablecloth but finely knitted and stitched. Something like made of silk anorak or with striped cotton poplin. Eat some raw fish on crackers.

The Nordic summer fashion dreamland from nature back to home and from home back to nature. Be properly equipped. It is the Nordic equivalent of the Mediterranean look that is so well adopted and so much copied: The day at the beach! The day in the woods at the lake! And best of all: Privacy and no sunglasses needed. Only at Acne Studios.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted by Sandro and photos from Acne Press Office.