Maharishi is becoming quite the household name in the UK. The aim of the brand, which started in 1994 was to create high quality utilitarian clothing that is environmentally sound and fair-trade produced. The collection includes natural fibers like organic & natural materials and even uses pieces of recycled military clothing. It’s a completely new evolution of a military surplus store, and Maharishi considers the brand to be “pacifist’ military design.

This season from Maharishi we can feel the military look, with beiges, blacks and army greens, but he branches out with some leather looks and trends like zippers. Layers, hoods and neck coverings also appear in many of the looks, and we even see a military take on the cape here and there.

The brand could easily be walking the Tokyo, Seoul or Shanghai catwalks, as we can see a slight Asian influence in the silhouettes and with the oh-so-cool Year of the Monkey embossed jacket.

Maharishi is all about millennials. Men that want to look cool and in the now, but don’t want to forgo their environmental views to do so.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted by Lori Zaino and photos by Paloma Canseco.