Lux and Noah

Cities | London | 11.10.2013

With Lux and Noah, “And” is the word.

An integral part of any creative process often involves collaboration.

Two London creatives never shy of collaborating and not limiting their creative abilities to the fashion industry, are Lux and Noah. They commonly work with British musicians and bands creating artwork, clothing as well as stage projections and lighting composing a dialogue between musician and designer, merging the boundaries between the two roles.

Lux and Noah’s ethical conscience also sets a fine example to other brands working within the occasionally absent-minded fashion industry. As Noah points out, “…we are always sidetracked by the boring dull aesthetics that usually apply when something is sustainable, which is where we want to help change Society’s perception.”

With a focus on quality and maintaining a strong love of fashion, these boys set out not only to source, but also produce all of their clothing sustainably in the UK.

Lux and Noah’s most recent collaboration was with with fellow Londoner, Gold Panda, an electronic producer and performer.
Released on the 30th of September the capsule collection titled LNGP, gives a nod to sports wear, aiming to fit Gold Pandas active, jet-setting lifestyle through lightweight, low maintenance clothing. By combining comfort while maintaining the luxury aesthetic so typical with the Lux and Noah vision, they have created something which is appropriate in any wardrobe. It’s a collection for the urban nomad.

The urban jungle environment, referenced through severe black lines and masculine silhouettes, fasten with otherwise contrasting floral prints and pastels creating a new dialogue within the collection. LNGP successfully draws upon the rich and vibrant eclecticism that interests and inspires Gold Panda.

One of my favorite pieces from the collection is the reversible bomber jacket. The simple silhouette allows it to transcend any occasion yet the focus on the floral print adds more character to any outfit. Easy to throw over jeans and a t-shirt, the silk crepe fabric makes it a piece to rival the comfort of your pajamas.