Firis Fashion Vienna is a boutique in the heart of central Vienna that carries not only well-known designer name brands, but also young and new brands and fashion labels that may be just starting out.
Firis explains, ¨It is not always the name, it is the person behind the label that interests me. If I like the person behind the label, I usually like the designs. This attention to likable and quality merchandise (and designers) helps to create a relaxed and intriguing shopping experience for the customer. The boutique also appeals to many as it sells both menswear and womenswear.
It´s always refreshing to find new designers in boutiques. You never know who will be the next big thing! It´s impressive that this boutique believes enough in young designers to include them hanging next to big names like Dries Van Noten, Kristensen du Nord, the Row, and Water. The store´s philosophy is ¨feel good and be positive¨ which is a great way to start of a day of shopping!
Photos from the Firis Website.
Posted By: Lori
