Fashion Rio AW 2014 is Rio de Janeiero’s Fashion Week, and is surprisingly done on a much smaller scale than Sao Paulo’s week. There was very little menswear shown this season, but I managed to grasp a little sunshine in a dark place via R.Groove, who’s bright and bold menswear looks owned the runway.

R.Groove, which stands for the designers name, Rique Gonçalves, used to be a guitarist, until he changed his mind and went the design route in 2007. That’s when the R. Groove collection was born. For AW14, he stayed away from dark and wintery looks and instead brought color and life into the collection. Inspired by surf and jazz, the collection seems happy and spontaneous, and would brighten up any dreary wintery day. The bright oranges and blues give the clothes that extra lift.

BDMOTP favorites: Bright orange coat, colorblocked blue and grey coat with collar, and colorblocked leather vest

Posted by Lori Zaino

Images from TNT and AgNews