BDMOTP was able to pay a visit to Private White V.C. during their press day in London. Interestingly enough, all the clothes are made in Manchester in homage to a WW1 hero: Private Jack White. This explains the inspiration and emphasis on the occasional military look, whether it be a button or a functional coat, the collections seemingly make more sense now.

We were also able to get a sneak peek at the line back last season during London Collections: Men, where we spotted not only some cool designs but also a very cute puppy petted by British model David Gandy. This time around, no dogs and no supermodels, just the Private White V.C. collection, which was more than  enough to wow us.

The jackets really stood out, in bold, vibrant tones like orange, turquoise and periwinkle. You can note the shape and style of the jackets is very much military inspired, with buttons and square shapes. The addition of a hat or scarf accessory gives the collection a temporary edge.

Even the more casual looks seem dapper at Private White V.C.

Post by Lori Zaino and photos by Darrel Hunter.