Day 1 of Milan Uomo fashion week and for a first showroom presentation we are visiting a flagship store opening of Caruso, home to some of the best and finest men’s suits that this world has to offer. And for this you have to come all the way to what very well may be the world’s epicenter of stores best equipped and suited for great men’s fashion: the Via Gesu in Milano! This is where classic Italian elegance for men meets great style and great tailoring. It’s that secret haven for men you somehow always knew that existed somewhere but from which you never knew where it was. So come on and take a trip to Milano and find out for yourself now that you know where it is. And visit Caruso, because you will not be disappointed if you are looking for the best of style & class that Italian menswear has to offer.
Caruso’s new store is a concept store which actually allows for a man’s very own performance in the grand old tradition of the Italian theatre and opera. For all of life is a stage and every day that passes we are want to stand on it – but this will not be possible without great clothes and some good style – if you are a man. So very ingeniously the Caruso concept store in Milan features a build–in theatre & opera house – but in reverse, where YOU are the protagonist because you are given the view not from the theatre hall onto the stage but from backstage through the curtains into the grand hall itself where all people are sitting and staring in your direction. It is the place indeed where every self-respecting man understands he needs to be if he wants to be successful as a gentleman in life. Right behind the stage ready to enter and get a piece of the action of the grand opera which is life eternal, not in hiding, but right there where action is no longer avoidable, where you will need your best dressed suit when everybody will be watching you as the curtains are slowly opening up. Backstage – before the opening of the Act: A place for real men only! At Caruso’s in Milan. A marvelous concept indeed and perfectly fitting for the style and elegance that Caruso represents.
As for the Caruso style and menswear itself, a later article will follow this one, as BDMOTP visited the Caruso showroom presentation at another location the following day. But safe to say for now that Caruso also has a store in New York, on 45 East 58th street, if you cannot make the trip to Milan any time soon.
Posted by Sandro Joo and photos by Paloma Canseco.
