“The London taxicab was actually designed to accommodate a man sitting in the back wearing his bowler hat”–Nicolas Payne-Badder, hat connoisseur.

This season, the Savile Row sponsored event was the “Jermyn St St James”. The event, as always, showcases some of the best tailors and menswear makers on Savile Row, such as Turnbull & Asser. Held at the quaint and high end Fortnum & Mason tea salon, the event location and designs presented were distinctly British.

The event was created to help men figure out the important situations they may face in order to be stylish and dapper:

• How To Use Pocket Squares
• Shirt Collars and How to Choose One
• Hats and Hat Etiquette
• Recognizing a Quality Silk Tie
• How to Properly Pack Garments
• The Perfect Gentleman Shoe Shine
• The Closest Shave

Each section had a “How To” instructional video and examples of items to choose from, with brands such as Duchamp, Bates, and Hilditch & Key. The event, as the Savile Row events usually are was glamorous fun, and in this case, educational (now I know just a bit more on hat etiquette).

Posted by Lori Zaino and photos by Paloma Canseco.