Offbeat, chic, hip, and most importantly: unisex…I serve you with vocabulary used to describe The Kooples, which has, quite literally, taken over Paris and the UK, with 184 shops opened in just 4 years.  The Kooples brand has their main shops ¨The Kooples¨ and ¨The Kooples Sport¨ shops which feature a more casual look.

The brand was created by the Elicha brothers- Raphael, Alex and Laurent, who wanted to combine French style with a little bit of British edge.

It´s not just clothes…it´s a concept. The backstory on the Kooples (the french take on the pronouciation of the word ¨couples¨) is an interesting one: that clothes should and will be exchanged between couples, that after awhile couples begin to dress similarly, and of course promoting the boyfriend/girlfriend shopping together experience.  There are two distinct collections, one for men and one for women, however, the two collections complement each other and are meant to be ¨borrowed¨. As one might conclude, the clothes are more masculine than girly-with the idea that girls usually borrow a man´s blazer or jeans (hence the nicknames ¨the boyfriend blazer¨ or ¨the boyfriend jeans¨).  Their mottos include a closet for two and till fashion do them apart.

Their advertising campaigns, which feature, you guessed it-couples wearing similar fabrics and colors of clothing is original and intriguing one. I actually got lost during my Paris bike tour because I stopped to pull over and look at the window display of a Sport Kooples store on Rue Des Francs Bourgeois while the others biked ahead.

The stores launched France, spread quickly to the UK and then to Belgium, Germany, Switzerland, and now have recently opened up in the USA in select Bloomingdales stores in New York and New Jersey.

For more information, visit the Kooples webpage or Facebook page.

Photo Credits: Couples Photos from the Kooples Facebook page.

Posted By: Lori